Thursday, February 13, 2014

Effect of the Internet video-on-demand system on juku business

Although the conventional classroom-style lecture is still in use, the Internet video-on-demand system is drastically changing the landscape of the supplementary education business. Many jukus and yobikos now look more like Internet cafe than school classroom.
You can see the examples below.

* Kawaijuku Manavis <http://www.youtube.com/watch?v=_ewjjiJkfPk>
* Toshin Eisei Yobiko <http://www.youtube.com/watch?v=K0KRLQi_yoI>

As discussed in chapter 6, the advantages of the video-on-demand lesson are as follows:

* Cost reduction: Companies don't have to assign an instructor to each classroom
* Quality control: Companies can maintain or improve the quality of instructors at a central office in an integrated manner.
* Egalitarian education: The same video lessons of high quality can be distributed equally to students.
* Schedule personalization: Students can take the lessons at any time according to their own schedule.
* Work pace personalization; Students can stop, repeat, or fast-forward the video at their own will.

Few companies provide video lessons alone. Unlike Internet cafes, they usually combine the video lessons with other services such as verification tests, counseling service, Q and A service and etc.
In the below juku, a lady counseling staff is assigned to give students advice on study planning, schedule management and others.

* Waseda Juku <http://www.youtube.com/watch?v=PoUFSf6_DQ0>

And the below juku introduces "hybrid" teaching method by combining the video and collective lectures to save the learning from being solitary work.

* One-to-one Kobetsu Gakuin <http://www.youtube.com/watch?v=VEo-Aoebg20>


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